Swisse Sweet Treat Club: An Integrated PR, Talent and Experiential Campaign

In partnership with Swisse Wellness (part of H&H Group), we delivered an integrated experiential campaign celebrating the launch of the brand’s Gummies range through a limited-edition collaboration with Gelato Gemelli on the Gold Coast.

Alongside targeted talent seeding, we worked with The Create Company, to bring the Swisse Sweet Treat Club to life with an epic launch party at The Oxley on The Gold Coast. The event featured Flex Mami on the decks, the king of Sweet Treats Anthony Voulgaris in attendance, multiple styled content zones and branded touchpoints for organic social promotion, and the Swisse Whip – ensuring all guests could enjoy a little sweet treat throughout the night.

Finishing the week with a bang, we activated at The Oxley and Pacific Fair, serving over 3000 free scoops to consumers.

From end-to-end event execution, press and guest list management, supplier and partnership liaison, we loved working with Swisse Wellness (part of H&H Group) on this standout (and melt-in-your-mouth) campaign.