Client
Scope
Date
Lacoste
January 2026
AMPR partnered with Lacoste to unveil Le Club Lacoste Melbourne at riverside venue AFLOAT, bringing the brand’s tennis heritage to life through an iconic floating tennis court and VIP launch party.
Leading PR strategy and planning, our team managed media relations, guest list curation, talent identification and management, and the event’s run of show. We also coordinated itineraries for 9+ international Lacoste ambassadors, including Novak Djokovic, Grigor Dimitrov, Daniil Medvedev and Eva Lys.
The campaign secured national coverage across top-tier publications alongside widespread social media coverage. Created By AMPR collaborated with La Clef Productions to capture content on the ground, extending the launch’s reach across social channels.
In the lead-up to Le Club Lacoste, AMPR also spearheaded the unveiling of the brand’s Melbourne Walk concept store, managing press relations and a suite of paid talent partnerships to drive social amplification.
Together, the two launches combined media, talent, events and content to amplify Lacoste’s presence in Melbourne.
