Client
Scope
Date
BIODERMA
Strategy, Press, Talent, Event Support, Guest List, Content
February 2026
BIODERMA brought skin education to the heart of Melbourne with the PHOTODERM Future Care Hub, a free immersive activation hosted at the State Library Victoria Forecourt.
Highlighting the importance of daily SPF wear, we invited consumers to trial complimentary BIODERMA PHOTODERM suncare samples, engage with UV face-scanning technology, sip custom PHOTODERM Mango Glow juices, and play to win a range of epic prizes including designer sunglasses from Raie Eyewear, custom merch, and BIODERMA skincare product bundles valued up to $500.
The pop-up coincided with the Australian launch of BIODERMA’s PHOTODERM Suncare range; three new SPF 50+ products designed for comfortable daily wear with ultra-lightweight, invisible textures and non-sticky, non-greasy finishes.
Working alongside BIODERMA and The Create Company, we managed event strategy, partnerships, press relations, and talent engagement to drive mass awareness for this major brand moment.
