Client
Scope
Date
Huda Beauty
Guest list Management and On ground Event Support
May 2026
We partnered with Huda Beauty to deliver the first APAC stop of the global “Never Too Much World Tour” in Sydney, marking the launch of the new Huda Beauty Easy Bake Intense Eau De Parfum.
The event transformed the space into an immersive extension of the Huda Beauty universe, styled by With Smee, and designed to reflect the bold, sensorial world of the fragrance and its campaign identity.
Leading press, talent and friends of the brand were invited to experience the launch through a series of curated brand moments, designed to spotlight the new fragrance and drive real-time content capture and storytelling.
AMPR supported across guest curation, invite management and on-the-ground delivery, bringing the “Never Too Much” ethos to life across every touchpoint in Sydney.
