Inside PayPal Melbourne Fashion Festival 2026: How we helped shape Australia’s leading fashion festival through talent, media and cultural moments
Event Support
Guest List
Press
Client
Scope
Date
Melbourne Fashion Festival
Event Support, Press Strategy, Guest List
March 2026
We partnered with PayPal Melbourne Fashion Festival 2026 to help deliver a week of fashion, culture, and industry-defining moments.
From supporting talent and media engagement to driving red carpet moments, content opportunities, and brand partnerships, we worked across key Festival touch points to amplify the program while elevating its reach and cultural impact.
Highlights included the Festival’s first regional expansion into Geelong Fashion Fortnight, the announcement of Grace Kelly of Joaen as the 2026 National Designer Award winner, and a special appearance from international guest designer Prabal Gurung at the Australian Fashion Business Lunch, showcasing the Festival’s continued influence across both the Australian and global fashion landscape.
