Launches

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18 . 10 . 2017

BaroqHouseRe-Launch

On Thursday 5th October Baroq House opened its doors to a revamped, opulent 3 level mansion style cocktail bar after a 3-year renovation hiatus. Guests enjoyed signature Baroq cocktails including the white chocolate passionfruit martini, oysters with scampi caviar and smoked chocolate cigars from Om Nom at the Adelphi. Spectacular performers delighted special guests including Ricki-Lee Coulter, Kris Smith, Rob Mills, Dane Swan, Illy and Alex Nation.

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18 . 10 . 2017

ChemistWarehouseZippedLegendFragranceLaunch

On Friday 6th October, AMPR worked alongside the Chemist Warehouse team to officially launch the new Zipped Legend fragrance available exclusively through the groups stores in addition to unveiling the winner of the nation-wide search to find the next Zipped Man.

Judges were on the hunt for a confident, well-rounded Australian guy who embodies the Zipped Man brand ethos of happiness, masculinity, wellness and style. To be in the running, individuals had to exemplify physical fitness, a healthy and active lifestyle and demonstrate that they love life and lead by positive example.

After taking part alongside the other top 6 finalists (all exceptionally strong contenders) in a photo shoot and television commercial filming, Lawrence Templar wowed the entire team and successfully delivered a strong and professional image and TVC.  He was announced as the winner of the competition and face of the Zipped Legend fragrance at the exclusive cocktail party.

Over 140 guests including media, influencers and stakeholders enjoyed gourmet canapes and beverages at Melbourne’s iconic Bond Bar in the CBD, with entertainment by the talented DJ Khan and turntable star DJ Horizon.

 

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SYDNEY, AUSTRALIA - AUGUST 09:  (L-R) Models Bridget Malcolm, Jessica Gomes, Jesinta Franklin and Shanina Shaik pose following rehearsal ahead of the David Jones Spring Summer 2017 Collections Launch at David Jones Elizabeth Street Store on August 9, 2017 in Sydney, Australia.  (Photo by Mark Metcalfe/Getty Images for David Jones) *** Local Caption *** Bridget Malcolm; Jessica Gomes; Jesinta Franklin; Shanina Shaik

18 . 09 . 2017

DavidJones2017SpringSummerCollectionsLaunch#DJss17

David Jones sure knows how to throw a dinner party. AMPR were honoured to again work with the team as they kicked off spring with an incredible dinner and show for 330 high profile guests to celebrate their 2017 Spring Summer Collections Launch.

Incorporating the dinner element to celebrate both the new food strategy and the history of the wonderful ‘On Seven’, the launch was celebrated as one of the best ever by media and VIPs guests in attendance and the perfect send off to the parades iconic Sydney residence.


Ambassadors Jesinta Franklin and Jessica Gomes led the runway along with special guests Bridget Malcolm, Shanina Shaik and DJ Ruckus for one of the most lavish and exciting shows to date.

The incredible Collections Launch forecast this seasons trends and highlighted fashion in true Australian style, celebrating ‘Everything Under the Sun’.

“Throw off the covers, catch a wave 

Fold down the laptop, fold out the deck chair 

Lose the paperwork, find the pool

Tight in traffic, let loose at the party 

Forget bed, remember the dawn”

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Jo Stanley, Jo Silvagni, Abby Gilmore, Sophie Cachia, Chelsea Roffey 2

18 . 09 . 2017

LIPTEMBER2017CAMPAIGNLAUNCHEVENT

On Tuesday 29th August, AMPR worked alongside the Liptember and Chemist Warehouse teams to officially launch the 2017 Liptember campaign at the stunning Greenfields Albert Park.

Liptember raises funds and much needed awareness for women’s mental health, encouraging women (and men!) to wear brightly coloured lipstick throughout the month of September and garner sponsorship from friends, family and colleagues.

Over 180 guests including media, influencers, stakeholders and beneficiaries enjoyed a gourmet three course lunch on the day while being educated on the vital work of Liptember and listening to a powerful Q & A with each of the four new beneficiaries of Liptember who in 2017 join Lifeline and Centre for Women’s Mental Health in receiving support and donations from the initiative.

Official Liptember lipsticks are available at Chemist Warehouse stores nation-wide.

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14 . 08 . 2017

SashJapaneseVIPLaunchEvent

Sash Japanese opened its doors on Thursday 3rd August for an evening bubbling with excitement and delicious goodies.

Dishes on offer included Sash’s signature Japanese style pizzas topped with seared tuna, wasabi, strawberry, mango and pickled ginger alongside crispy taco’s and prawn sliders on charcoal buns. Harajuku style cocktails were a-plenty and were skilfully made by head barman, Kyle Rose.

Guests included singer, songwriter Timomatic, Brooke Hogan, Emily Simms and David Witko. Sash has now officially opened to the public 7 days from 5:30pm at 113 Chapel Street, Windsor.

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L&L Room set up

14 . 08 . 2017

LEO&LINLAUNCHEVENT

On Thursday August 3rd, AMPR  launched Melbourne based luxury women’s fashion label LEO & LIN with an intimate, VIP dinner at the George Ballroom. Media and VIP guests previewed the Spring/ Summer 2017 ‘Alice.Alice’ collection as well as the Autumn/ Winter collection through a contemporary fashion show and installation. 

Guests were treated to a delicious dinner, which was adorned with gorgeous floral arrangements and glamorous table settings, prepared by Giannarelli Events. 

With a room full of journalists, stylists and VIP guests, the night had strong editorial and social media presence. 

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19 . 06 . 2017

3INAArtFreedomCollectionLaunch

AMPR was on-boarded by 3INA Cosmetics to manage the launch of their first global collaboration Art Freedom – 3INA x Lockhart Embroidery with an exclusive event at the Melbourne Central store on Wednesday May 3rd.

The space outside the 3INA Melbourne Central store was activated for a stand up cocktail style launch party for 90 media, influencers and talent  incorporating key interactive elements including: I Scream Nails feature nail bar, makeup tips and touch-ups with Tre Dallas and live art creation by renowned Australian artist Neryl Walker.

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01 . 06 . 2017

MazdaCX-5WeekendEscape

To celebrate the launch of the Next-Gen CX-5, AMPR worked with Mazda Australia to secure a guest list of lifestyle media and influencers to deliver an exclusive drive weekend in the beautiful Noosa, Queensland.

The weekend boasted a drive program throughout the picturesque Sunshine Coast where guests experienced the full potential of the newly launched CX-5.

Weekend activities included surfing, beach yoga, stand-up paddle boarding and a cooking class at Noosa’s famed Wasabi Restaurant before guests were surprised with a night of glamping in a private, beachfront location, which was a highlight for many.

Celebrity chef, Adam Dundas-Taylor put on a show while preparing meals as guests dined under the stars with the ocean’s charm only meters away.

All elements of the weekend were strategically created to introduce the Mazda CX-5 as the ultimate adventure car to escape the city by creating experiences and picture opportunities at every turn.

Guests included the likes of Mazda ambassadors Alex Chumpy Pullin and Jodi Anasta, key media from Women’s Health Magazine, Instyle, News.com, Buro 24/7, A Conscious Collection and The Editorialists, supermodels Megan Irwin and Elyse Knowles and fitness advocates, the Base Body Babes.

AMPR are thrilled to continue the on-going relationship with Mazda Australia, driving strategy and success across the lifestyle media landscape.

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23 . 02 . 2017

GreenfieldsLaunch

On Thursday 23rd February, Greenfields Albert Park hosted an exclusive cocktail launch event with 500 key industry leaders, VIP’s, influencers, bloggers, socials and media. 

The event provided guests the opportunity to experience the venue first hand and enjoy the delicious hors d’oeuvres by Head Chef Nick Korceba; including the pan fried halloumi burger, oregano hummus and alfalfa and steamed fish in a pillow of BBQ shitakes, soba noodle and miso salad.

Guests enjoyed a beautiful ‘Welcome To The Country’ indigenous smoke ceremony followed by entertainment by Esh and Yolanda, Sarah C and John Course. 

The Greenfields Albert Park cocktail launch event generated strong coverage outcomes, across online, print and  social media platforms, establishing the newest Albert Park venue as a ‘must visit’ destination in Melbourne.

The eatery is open Wednesday – Sunday from 7am as well as available for private functions.

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