26 . 05 . 2012
We were fortunate to again work with the gorgeous Nicole Richie on a special in-store appearance at David Jones in Sydney to promote her House of Harlow accessory collection, distributed in Australia by Eyegasm Brands.
Nicole was in Sydney to visit her husband Joel Madden while he was here filming The Voice and, being very passionate about her labels, she wanted to give back to her fans with an appearance while she was in town. The David Jones event was the only public appearance Nicole made while in Australia and was a great success with hundreds of fans flocking to meet their idol and check out her beautiful collections.
Both Eyegasm Brands and David Jones are longstanding clients of ours.
We achieved a strong cut through in media for Nicole’s visit which helped raise awareness of of the House of Harlow range, which includes jewellery, sunglasses and handbags, and that it is available at David Jones. Media coverage included the back page and full page article in the Sunday Telegraph, Grazia, TV news nationally, Kyle & Jackie O Show and key online blogs.
The appearance was the second time we had worked with Nicole Richie. In 2010 while she was here for the launch of Mid-City we organised an intimate evening at The Ivy with her key Australian stockists, resulting in features in Shop til you drop and Harpers Bazaar online.
For House of Harlow enquiries please call Eyegasm Brands on 03 9528 7300.