26 . 06 . 2018
From Melbourne to Malibu: The 2018 Stella Artois Caulfield Cup Carnival will Turn Racing on its Head
AMPR was delighted to support the Melbourne Racing Club (MRC) as it launched the 2018 Stella Artois Caulfield Cup Carnival with an exciting international program in Malibu, California.
The activity saw AMPR head to the exclusive beachside location to capture content and host a beautiful VIP event.
Herald Sun and David Jones ambassador Victoria Lee travelled to California to capture beautiful content on the sands of the idyllic Paradise Cove beach and the iconic Malibu pier.
A stunning event, held at Nobu Malibu, became a celebration of racing and all it encompasses for racing VIPs and much-loved Aussies making their mark in LA. The group gathered under the blue skies of Malibu to officially launch MRC’s 2018 ticketing.
The results obtained from the 2018 Malibu launch campaign, along with the positive ‘social echo’ received from verbal feedback, all suggest that the Malibu campaign successfully set yet another local standard for a prosperous 2018 Stella Artois Caulfield Cup Carnival campaign.
This activity has solidified the Melbourne Racing Club’s ethos of delivering the unexpected, with punters privy to an international campaign that has again, made-good on its promise to truly ‘break with convention’.