10 . 05 . 2013
To celebrate the new Diane von Furstenberg (DVF) for babyGap and GapKids range hitting Melbourne Central exclusively in Victoria, AMPR hosted an event at Melbourne Central’s Kitchen Garden with 10 of Melbourne’s top media and bloggers.
The high tea event featured a preview with resident Gap expert, Dannie Hill taking guests through the new range and inspiration behind the exciting new line. Diane von Furstenberg takes GAP girls on a voyage of discovery with a colourful collection featuring exotic prints and patterns that embrace the natural explorer inside every child.
A signature Diane von Furstenberg palette comes to life with African inspired prints and wild animal illustrations, capturing the excitement of discovery. Collection favourites were created with the adventurous girl in mind, from the iconic DVF wrap dress–reworked with playfully integrated shorts–to brightly printed skinny fit jeans. Prints are bold and classic DVF, from charming hibiscus buds, to the DVF signature heart and the GAP X DVF graffiti.
Guests were treated to goodies from Melbourne Central retailers including savoury delights from LA Sandwich Works and sweets from Cupcake Central, along with a bag full of gifts from Melbourne Central stores.