By Casey Petersen
What is a personal brand and where do I get one?
“Being your own brand”. It’s a term that has certainly been coined by big-shot business owners, celebrities and influencers, particularly across social media. But what does it actually mean, who should have one and why is it important?
Personal branding has always been a thing, but it’s definitely had a resurgence in recent times. It’s used to help spruik businesses or drive engagement from a commercial standpoint. E.g. Kylie Jenner, 23-year-old billionaire who has created an empire off the back of her own personal brand.
But a brand goes beyond famous people, it can and should be applied to every single person. If you have a job, you have a personal brand. If you have friends, you have a personal brand, if you do anything that involves other people, you have a personal brand.
Think of it as the things you like, people you surround yourself with, your visions, values and goals, the way you work and take on tasks, how you interact and how you handle situations. These things all form your personal brand. So, once you know what makes you tick, the type of person you are and how you want to be perceived by others, you have clocked the first part of ‘being your own brand’. The next step is ensuring that your actions align with this.
Your personal brand follows you everywhere you go, so it’s important to nurture it and give it the attention it deserves. It allows you to be identified as a person and can open doors for yourself, your business or the company you work for.
When entering any work situation, it’s important to keep in mind you’re never solely representing your company nor solely representing yourself, but a combination of both. Remember, when you introduce yourself, your name comes before your title and employer, so make sure you always remain authentically yourself and provide value as a person, not just an employee.
Here are five benefits of developing your personal brand:
1. Uncover your strengths
Once you start to acknowledge yourself as your own brand, it can play a vital role in determining your strengths and what you can bring to the table, both personally and professionally. These individual capabilities will lead to a variety of new opportunities.
2. Differentiate yourself
In any professional situation, you’ll often be amongst individuals with similar qualifications and experience. On occasions, you’ll need to set yourself apart to land new opportunities. In these instances, it often comes down to the way you present yourself and how others describe you.
3. Sliding door moments
Nothing happens by chance. Any opportunities that come your way are related to your personal brand in one way or another. You may have impressed the socks of somebody with achievements or results, but none of these would count if you weren’t relatable and respectable.
4. Build connections
Your personal characteristics no doubt play a large role in your career. It’s not always about where you studied or what experience you have. It’s the people you have connected with along the way. Making personal connections in business can be just what leads to securing that huge contract or winning a new client.
5. Make lasting impressions
In the workplace, we forget all of the small moments that make up our career, but will always remember how we felt. These feelings create our memories. So, if you remain true to yourself and make others feel good, success will follow.