Feb 19

David Jones Season Launch AW’19 – The Art of Living

AMPR were honoured to work alongside the David Jones team on ‘The Art of Living’ AW’19 Season Launch in Tasmania on Tuesday 5th and Wednesday 6th February 2019.

Guests were treated to an incredible two-day immersive experience at MONA in Hobart, including a lunch at The Source, evening runway show in The Void and wellness breakfast/Q&A with Teresa Palmer, showcasing the best of new season products across fashion, food, beauty and home.

Perth-born international supermodel, Gemma Ward and actor and MTV Presenter, Cameron Robbie joined David Jones Ambassadors Jessica Gomes and Victoria Lee on the runway, presenting the very best of Australian designers and leading international brands.

A strong injection of colour and prints featured heavily in the show, translating beautifully across all of the department stores categories. Rich burgundies, muted blues and warm neutrals were welcomed, departing from a traditionally darker palette seen in Autumn Winter.

A truly incredible display of creative innovation and inspiration by an Australian retail icon.