Apr 24


On Tuesday 27th March, AMPR worked alongside leading women’s fashion label KOOKAI to launch their Autumn-Winter ‘La Parisienne’ collection amidst a French-styled streetscape in the heart of Melbourne.

The face of the runway show, Kelly Gale, lead a Parisian-style posse of models down the runway as snow fell from above the flame trees, street lamps and bench seats lining their path.

The exclusive runway show hosted 250 VIPs, media and influencers including Ellie Gonsalves, Brooke Hogan, Nick & Rozalia Russian, Ruby Brownless, Brooke & Jackson Warne, Klaus Bana, Rebecca Harding, Vydia Rishie, Suze Eskander, Lana Wilkinson and more.

AMPR developed and managed the guest list for the event and rolled out a media relations strategy that secured coverage across print and online publications such as Herald Sun, The Age, Body + Soul, Popsugar, InStyle Online, Fashion Journal, Vogue Online, Cosmopolitan Online, Whimn and more.