AMPR was on-boarded by 3INA Cosmetics to manage the launch of their first global collaboration Art Freedom – 3INA x Lockhart Embroidery with an exclusive event at the Melbourne Central store on Wednesday May 3rd.

The space outside the 3INA Melbourne Central store was activated for a stand up cocktail style launch party for 90 media, influencers and talent  incorporating key interactive elements including: I Scream Nails feature nail bar, makeup tips and touch-ups with Tre Dallas and live art creation by renowned Australian artist Neryl Walker.