Ladurée launch

30 . 11 . 2016


To celebrate the launch of Ladurée’s first Melbourne store, AMPR invited key Melbourne media, bloggers and influencers to a beautiful Champagne and Macaron Brunch.

The event provided guests the opportunity to experience the brand’s world famous tea room offering; including deliciously opulent macarons and mouth-watering sandwiches. Event styling reflected the store’s iconic elegance, with beautiful statement floral installations and carefully crafted pastel macaron towers, allowing guests to take the perfect ‘instagrammable’ (and edible) photo. 

The Ladurée Melbourne store launch generated strong media outcomes, across online media and social media platforms, establishing the global brand as a ‘must visit’ destination in Melbourne for that ultimate Parisian experience.

The new Ladurée Melbourne store is located within Chadstone’s new redevelopment and takes prime position within the delicate structure of the unique twelve metre high ‘pod’.

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SYDNEY, AUSTRALIA - AUGUST 03:  Jessica Gomes showcases designs by Zimmerman on the runway at the David Jones Spring/Summer 2016 Fashion Launch at Fox Studios on August 3, 2016 in Sydney, Australia.  (Photo by Mark Nolan/Getty Images for David Jones) *** Local Caption *** Jessica Gomes

24 . 08 . 2016


AMPR are incredibly proud to contribute to the success of Australia’s most loved retailer David Jones for the intricate delivery of the Spring Summer 16 Collections Launch.  The VIP event this year was held on Wednesday 3 August at Sydney’s Fox Studios on a NY inspired runway. 

AMPR worked closely with Melbourne media and influencers to generate pre and post event publicity within the market, inspiring consumers to visit in store to get their hands on the season’s hottest labels.

The must-attend event secured a star studded guest list comprising of Australia’s most influential fashion and media personnel. Notable guests were Foreign Minister The Hon Julie Bishop and partner David Panton, Rachael Griffiths, Xavier Samuel, Isabella Manfredi, Anna Bamford, Tom and Hoda Waterhouse, Guy Sebastian and wife Jules, Lisa Wilkinson and Carissa Walford. 

David Jones ambassadors Jessica Gomes, Jesinta Campbell and Jason Dundas led the way sporting staple pieces from the Spring Summer collections alongside Montana Cox and special guest and Aussie beauty Gemma Ward. Guests were treated to a fresh new energy and exciting campaign titled ‘One Name: Endless Possibilities’ that showcased the latest looks from designers such as Dion Lee, Camilla and Marc, Romance Was Born, Zimmermann and Manning Cartell.

For more spring fashion inspo, read the runway wrap-up here.

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Reach Event-9351

24 . 08 . 2016


On July 27th, The Reach Foundation hosted over 100 guests for ‘Untapped’, an inaugural cocktail party with a difference. The exclusive cocktail soiree was held at Dolton House overlooking the stunning Harbour Bridge, engaging past and present supporters of The Reach Foundation whilst developing new networks within the Sydney scene.

The event also aimed to address issues faced by young people through the theme ‘Perspective’, as well as educating the guests of the Foundation’s important community work.

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Sussan SS16

19 . 08 . 2016


To celebrate the launch of the Sussan SS16 collection launch, AMPR hosted an intimate lunch event for key Sydney and Melbourne media and influencers at The Butler in Potts Point, Sydney. 
Sussan showcased the latest August collection items, along with a snapshot of key pieces from the upcoming September and October range. The event styling was very well fitted to the overall spring theme, with beautiful floral statement installations carefully crafted along the bar and staircase of the venue. 
The event attracted widespread media interest and continued to help nurture Sussan’s new brand philosophy amongst Australia’s top-tiered fashion media and digital influencers. Notable media attendees included ELLE, The Huffington Post, Herald Sun, The Sydney Morning Herald, InStyle, Marie Claire, Australian Women’s Weekly, Ragtrader and more.  
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Mazda CX-9

10 . 08 . 2016


On Thursday 14 July, Mazda Australia celebrated the launch of the all-new Mazda CX-9 on the sunny NSW Central Coast.

Families were invited to head on a short road trip to Peats Ridge where the kids crafted their own custom kites, played in the ball-pit and constructed the giant Mazda CX-9 puzzle all afternoon. A custom donut making station provided kids & adults alike plenty of entertainment for dessert.


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13 . 06 . 2016


To celebrate global cosmetics brand 3INA’s launch to the Australian market, AMPR invited key Sydney media, bloggers and influencers to a beautiful brand experience at Megan Morton’s Studio in Rosebery.

Styled by Louisa Curtis and hosted by global brand founders Mark Eve and Pablo Rivera, guests were treated to an art gallery set-up,  encompassing a full sensory and immersive brand experience.

Creative category leaders – dubbed “3INA Makers” – added their artistic flair to the event. Highlights included a nail bar from I Scream Nails, sound by DJ Feline (Meg Waldron) and stunning Illustrator Sara Riley colouring her 3INA illustration during the event.

The 3INA Australian brand Launch generated strong media outcomes across print, online media and social media platforms, establishing the global brand as the ultimate make-up offering for affordable luxury.

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1-32 copy

06 . 06 . 2016


On Friday 3rd June, a hand-picked group of Melbourne social influencers gathered together to celebrate the pending launch of Lola Berry’s Happy Place juice bar in South Melbourne Market.
Upon entering the urban oasis at the Glasshaus Nursery, guests were greeted by Lola Berry and served Happy Place juices. Lola then led an intimate yoga class for the group which was followed by breakfast, offering a variety of the dishes available at Happy Place.
The VIP Preview event resulted in media activity across all key platforms for the brand, including print, digital and social media, creating excitement and anticipation for the Happy Place doors to open to the public the following week.

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27 . 05 . 2016


To celebrate the launch of Body Bliss by Bras N Things, AMPR invited Sydney media and influencers to a beautiful lunch at Chiswick in Woollahra, hosted by campaign faces Tahnee Atkinon, Sam Harris, Nat Roser and Bianca Cheah.

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12 . 04 . 2016


AMPR visited New York City this month, accompanying GQ Australia and Elle Australia to the New York International Automotive Show where Mazda

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