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133804_vamff opening photos by Lucas Dawson (58 of 93)_4786x3192

03 . 03 . 2017

VAMFF2017LaunchatGovernmentHouse

The official Virgin Australia Melbourne Fashion Festival launched at Government House, Melbourne on 1st March 2017. Her Excellency the Honourable Linda Dessau AC Governor alongside Festival CEO Graeme Lewsey and Festival Chairman, Laura Anderson welcomed the beginning of VAMFF 2017 alongside special guests Australian actress Bella Heathcote, David Jones Ambassador Jess Gomes, VIP guests Olympia Valance and Jodi Gordon, industry guests, fashion designers and Festival advocates for a celebration marking the beginning of what will be a Festival packed full of fashion, excitement  and diversity.

The Virgin Australia Melbourne Fashion festival will run from 1-19 March 2017.   

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03 . 03 . 2017

TheVirginAustraliaMelbourneFashionFestivalfor2017HasBegun!

The Virgin Australia Melbourne Fashion Festival for 2017 has begun. See below our top 5 events that you simply cannot miss!

1. Gala Runway Presented by David Jones Tuesday 14th March, 7:30pm

The largest line-up of designers on the runway can be found at the Gala Runway Presented by David Jones. See striking and fashion forward collections from designers including Camilla, Christopher Esber, Bassike, Bec & Bridge, Camilla and Marc, Jac + Jack, KITX, Jack London, Manning Cartell, macgraw, Scanlan Theodore and Viktoria and Woods. Make sure you have plenty of time before and after the Gala Runway to check out the first day of The Plaza. Eat, drink and play amongst pop up’s from some of our favourite producers including Ashahi, Lavazza and Chandon and experience the Westfield Photo Oasis amongst the likes of fashion designers, bloggers and celebrities. This is an event not to miss! Tickets are available at www.tickettek.com.au/VAMFF 

2. Fashion Weekend in Stonnington 4-5th March 

Experience the Festivals first ever Fashion Weekend with City of Stonnington playing host to a jam packed weekend of fashion. Fall head over heels for the latest trends presented by the very best retailers from Chapel St, High St and Toorak Rd followed by high tea at the Malvern Town hall for the perfect energy boost to keep you energised for the rest of the weekend. The most delectable treats will be provided by Peter Rowland catering in what will be in incredibly elegant affair. Tickets available at www.tickettek.com.au/VAMFF

3. Virgin Australia Grand Showcase Thursday 16th March, 9pm

This years Virgin Australia Grand Showcase celebrates the success of brother-sister duo Camilla and Marc Freeman and their Australian Brand, Camilla and Marc. This runway celebrates the extraordinary talent of Australia’s most successful and globally recognised designers. Camilla and Marc presents effortless, contemporary designs which are elegant and an absolute standout in the Australian luxury womenswear market. Tickets are still available to this special event at www.tickettek.com/VAMFF

4. GQ Menswear Runway Friday 17th March, 9pm 

 Australian mens fashion is growing in leaps and bounds! Experience contemporary, colourful and creative designer in the largest menswear runway in the history of the Festival. Rub shoulders with bloggers, designers and celebrities at the GQ Menswear After Party at Spice Market with free entry and a complimentary Asahi Super Dry for all Menswear Runway ticket holders. Tickets can be purchased at www.tickettek.com.VAMFF

5. National Graduate Showcase Sunday 19th March, 7:30pm 

Fashion does not get fresher than this! Witness runways presented by a select few of the very best graduates selected from hundreds of eager and talented applicants. The debut of graduate collections on a world-class stage is an event that doesn’t come around often. Watch the dreams of emerging designers unfold in what could be the beginning of  globally successful fashion labels. Tickets on sale from $59 and are available at www.tickettek.com/VAMFF 

 

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APL PHOTOGRAPHY - www.aplphotography.com.au

23 . 02 . 2017

GreenfieldsLaunch

On Thursday 23rd February, Greenfields Albert Park hosted an exclusive cocktail launch event with 500 key industry leaders, VIP’s, influencers, bloggers, socials and media. 

The event provided guests the opportunity to experience the venue first hand and enjoy the delicious hors d’oeuvres by Head Chef Nick Korceba; including the pan fried halloumi burger, oregano hummus and alfalfa and steamed fish in a pillow of BBQ shitakes, soba noodle and miso salad.

Guests enjoyed a beautiful ‘Welcome To The Country’ indigenous smoke ceremony followed by entertainment by Esh and Yolanda, Sarah C and John Course. 

The Greenfields Albert Park cocktail launch event generated strong coverage outcomes, across online, print and  social media platforms, establishing the newest Albert Park venue as a ‘must visit’ destination in Melbourne.

The eatery is open Wednesday – Sunday from 7am as well as available for private functions.

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Greenfields by Simon Shiff-119

23 . 02 . 2017

GreenfieldsAlbertPark‘MindfulMorning’

To celebrate the launch of Greenfields Albert Park, AMPR invited key industry leaders and influencers to attend a beautiful sunrise yoga and meditation class, led by Masha (Happy Melon) and Laura (One Giant Mind), whilst enjoying relaxing acoustics by Josh Blau. The session was then followed by a delicious breakfast on the beautiful Greenfields Deck overlooking Albert Park Lake and the luscious natural parklands.

The event provided guests the opportunity to experience the venue first hand and enjoy the yummy eatery breakfast menu items; including the summer melon & sunflower seed granola, soaked chia seed, berries and pollen or the silken tofu and brown rice congee with soft eggs, shallot soil and nori salad.

The Greenfields Albert Park yoga and breakfast event generated strong media outcomes, across online media and social media platforms, establishing the newest Albert Park venue as a ‘must visit’ destination in Melbourne.

The eatery is open Wednesday – Sunday from 7am and the space is also available for functions and private bookings.

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21 . 02 . 2017

MazdaRFLaunch

AMPR assisted Mazda Australia with hosting 38 of Australia’s most influential lifestyle media including Jackie Frank, Tim Robards, Natalie Roser, Renae Ayris, Andi Csinger and Pia Muehlenbeck for a day of thrills, excitement and sophistication to launch the all-new Mazda MX-5 RF.

The day featured a reception at Sydney’s Carriageworks, a live sketch from Mazda Chief Designer, Masashi Nakayama, before putting the RF to the test with a drive through Sydney’s picturesque Northern Beaches to enjoy lunch at the famed Cottage Point Inn followed by a sea plane journey back to Sydney.

AMPR delivered an integrated media and social strategy in support of Mazda’s ongoing lifestyle media campaign and secured over 1.2 million social impressions.

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SYDNEY, AUSTRALIA - FEBRUARY 01:  Karlie Kloss showcases designs by Rachel Gilbert during rehearsal ahead of the David Jones Autumn/Winter 2016 Fashion Launch at St Mary's Cathedral on February 1, 2017 in Sydney, Australia.  (Photo by Mark Nolan/Getty Images for David Jones) *** Local Caption *** Karlie Kloss

30 . 01 . 2017

DavidJonesAW17CollectionsLaunch

On Saturday 29 January, David Jones launched their much-anticipated AW17 collection, ‘Live Outside the Seasons’. American supermodel Karlie Kloss headlined the campaign, which was held outside the stunning St Mary’s Cathedral Sydney at dusk.

The show opened with two short films directed by London-based Ujin Lin, starring Kloss and showcasing the temperamental Australian climate.

A transparent marquee encompassed the runway, whilst the Autumn winter mood was set, with mother nature turning on the rain. Models showcased the impressive stable of brands available at David Jones, including Perth born beauty Bridget Malcolm. Ambassadors Jesinta Franklin, Jessica Gomes and Jason Dundas also braved the runway sporting the must-have season pieces.

The rain didn’t stop the stars from walking the red carpet, with notable guests Lara Worthington, Pia Miller and Elizabeth Debicki attending alongside influential media and fashion bloggers.

David Jones proved that floral isn’t always synonymous with spring; Zimmerman, Lover and Camilla & Marc all incorporated loud and playful floral prints with clashing hues. Fire engine red was also proving to be a winner, with Ellery, Dion Lee and Romance Was Born brightening up the darker nights to come.

AMPR is delighted to have contributed to the outstanding success of the AW17 launch of Australia’s most loved retailer.

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Somersby Polo in the City_Polo in the City_photographer Daniele Massacci...[3]

12 . 12 . 2016

SomersbyPoloLoungeatthePolointheCity

AMPR was thrilled to work with Asahi Premium Beverages for the highly anticipated debut of the Somersby Polo Lounge at the Polo in the City as a part of the national Urban Polo series. It was the first time Australia’s number one selling cider Somersby secured the naming rights sponsorship of the Polo Lounge, which ran nationally in Sydney, Brisbane, Melbourne, Perth and Adelaide.

The lounge played host to a number of special guests including Miss Universe Australia 2015 Monika Radulovic, Nadia Fairfax, Ksenija Lukich, Scherri Lee Biggs, Port Adelaide star Robbie Gray,  The Bachelor 2016 winner Alex Nation, and The Bachelorette 2016 contestants Courtney Dober, Cameron Cranley and Sam Johnston.

It was all about the cider this year with an array of Somersby’s delicious signature cocktail jugs featuring Apple, Pear and Blackberry to choose from whilst watching all the action of the Polo from the best seats in the house.

Within the lounge guests shared fun moments with friends playing lawn games including giant jenga and coits and taking part in the annual polo activities such as stomping the divots and watching fashions on the field.

Providing the finest in entertainment, hospitality and style, the 2016 Somersby Polo Lounge was truly an unmissable event.

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Ladurée launch

30 . 11 . 2016

LaduréeChampagneandMacaronBrunch

To celebrate the launch of Ladurée’s first Melbourne store, AMPR invited key Melbourne media, bloggers and influencers to a beautiful Champagne and Macaron Brunch.

The event provided guests the opportunity to experience the brand’s world famous tea room offering; including deliciously opulent macarons and mouth-watering sandwiches. Event styling reflected the store’s iconic elegance, with beautiful statement floral installations and carefully crafted pastel macaron towers, allowing guests to take the perfect ‘instagrammable’ (and edible) photo. 

The Ladurée Melbourne store launch generated strong media outcomes, across online media and social media platforms, establishing the global brand as a ‘must visit’ destination in Melbourne for that ultimate Parisian experience.

The new Ladurée Melbourne store is located within Chadstone’s new redevelopment and takes prime position within the delicate structure of the unique twelve metre high ‘pod’.

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18 . 11 . 2016

ParisHiltonGoldRushLaunch

On Thursday November 17th, AMPR worked alongside the Chemist Warehouse team and Kelly Black to gather 350 top-tier media, influencers and key CWG stakeholders to promote the launch of Paris Hilton Gold Rush with a luxe, gold themed VIP event at Crown’s iconic Club 23.

Hosted by comedian Ash Williams, guests were treated to delicious canapés, whilst enjoying entertainment from DJs Chloe Wilson and Chloe Maggs followed by a Q & A with the woman of the hour, Paris Hilton.

The event garnered both social media and editorial coverage.

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Instagram Update