MazdaRF-JD-44 copy

21 . 02 . 2017


AMPR assisted Mazda Australia with hosting 38 of Australia’s most influential lifestyle media including Jackie Frank, Tim Robards, Natalie Roser, Renae Ayris, Andi Csinger and Pia Muehlenbeck for a day of thrills, excitement and sophistication to launch the all-new Mazda MX-5 RF.

The day featured a reception at Sydney’s Carriageworks, a live sketch from Mazda Chief Designer, Masashi Nakayama, before putting the RF to the test with a drive through Sydney’s picturesque Northern Beaches to enjoy lunch at the famed Cottage Point Inn followed by a sea plane journey back to Sydney.

AMPR delivered an integrated media and social strategy in support of Mazda’s ongoing lifestyle media campaign and secured over 1.2 million social impressions.

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SYDNEY, AUSTRALIA - FEBRUARY 01:  Karlie Kloss showcases designs by Rachel Gilbert during rehearsal ahead of the David Jones Autumn/Winter 2016 Fashion Launch at St Mary's Cathedral on February 1, 2017 in Sydney, Australia.  (Photo by Mark Nolan/Getty Images for David Jones) *** Local Caption *** Karlie Kloss

30 . 01 . 2017


On Saturday 29 January, David Jones launched their much-anticipated AW17 collection, ‘Live Outside the Seasons’. American supermodel Karlie Kloss headlined the campaign, which was held outside the stunning St Mary’s Cathedral Sydney at dusk.

The show opened with two short films directed by London-based Ujin Lin, starring Kloss and showcasing the temperamental Australian climate.

A transparent marquee encompassed the runway, whilst the Autumn winter mood was set, with mother nature turning on the rain. Models showcased the impressive stable of brands available at David Jones, including Perth born beauty Bridget Malcolm. Ambassadors Jesinta Franklin, Jessica Gomes and Jason Dundas also braved the runway sporting the must-have season pieces.

The rain didn’t stop the stars from walking the red carpet, with notable guests Lara Worthington, Pia Miller and Elizabeth Debicki attending alongside influential media and fashion bloggers.

David Jones proved that floral isn’t always synonymous with spring; Zimmerman, Lover and Camilla & Marc all incorporated loud and playful floral prints with clashing hues. Fire engine red was also proving to be a winner, with Ellery, Dion Lee and Romance Was Born brightening up the darker nights to come.

AMPR is delighted to have contributed to the outstanding success of the AW17 launch of Australia’s most loved retailer.

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Somersby Polo in the City_Polo in the City_photographer Daniele Massacci...[3]

12 . 12 . 2016


AMPR was thrilled to work with Asahi Premium Beverages for the highly anticipated debut of the Somersby Polo Lounge at the Polo in the City as a part of the national Urban Polo series. It was the first time Australia’s number one selling cider Somersby secured the naming rights sponsorship of the Polo Lounge, which ran nationally in Sydney, Brisbane, Melbourne, Perth and Adelaide.

The lounge played host to a number of special guests including Miss Universe Australia 2015 Monika Radulovic, Nadia Fairfax, Ksenija Lukich, Scherri Lee Biggs, Port Adelaide star Robbie Gray,  The Bachelor 2016 winner Alex Nation, and The Bachelorette 2016 contestants Courtney Dober, Cameron Cranley and Sam Johnston.

It was all about the cider this year with an array of Somersby’s delicious signature cocktail jugs featuring Apple, Pear and Blackberry to choose from whilst watching all the action of the Polo from the best seats in the house.

Within the lounge guests shared fun moments with friends playing lawn games including giant jenga and coits and taking part in the annual polo activities such as stomping the divots and watching fashions on the field.

Providing the finest in entertainment, hospitality and style, the 2016 Somersby Polo Lounge was truly an unmissable event.

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Ladurée launch

30 . 11 . 2016


To celebrate the launch of Ladurée’s first Melbourne store, AMPR invited key Melbourne media, bloggers and influencers to a beautiful Champagne and Macaron Brunch.

The event provided guests the opportunity to experience the brand’s world famous tea room offering; including deliciously opulent macarons and mouth-watering sandwiches. Event styling reflected the store’s iconic elegance, with beautiful statement floral installations and carefully crafted pastel macaron towers, allowing guests to take the perfect ‘instagrammable’ (and edible) photo. 

The Ladurée Melbourne store launch generated strong media outcomes, across online media and social media platforms, establishing the global brand as a ‘must visit’ destination in Melbourne for that ultimate Parisian experience.

The new Ladurée Melbourne store is located within Chadstone’s new redevelopment and takes prime position within the delicate structure of the unique twelve metre high ‘pod’.

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18 . 11 . 2016


On Thursday November 17th, AMPR worked alongside the Chemist Warehouse team and Kelly Black to gather 350 top-tier media, influencers and key CWG stakeholders to promote the launch of Paris Hilton Gold Rush with a luxe, gold themed VIP event at Crown’s iconic Club 23.

Hosted by comedian Ash Williams, guests were treated to delicious canapés, whilst enjoying entertainment from DJs Chloe Wilson and Chloe Maggs followed by a Q & A with the woman of the hour, Paris Hilton.

The event garnered both social media and editorial coverage.

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Sensis Marquee, Prevuew Day 27 Oct 2016 @ Flemington Racecourse

02 . 11 . 2016


In 2016 Sensis, Australia’s leading digital marketing services company, signed a two-year deal with the Victoria Racing Club (VRC), becoming the first official marketing services partner of the Melbourne Cup Carnival.

The highly anticipated one-of-a-kind marquee hosted a dynamic guest list of high profile local and international VIP guests and media in the exclusive ‘millionaires’ row in the prestigious Birdcage. With a customised theme for each of the four race days, the tech savvy Sensis marquee was a vibrant hub of activity and frivolity, providing guests with high impact entertainment experiences which ensured a unique, interactive and fabulous day trackside. 

AMPR worked closely with Sensis and The Valentina Group to deliver and communicate digitally led and innovative activations to both the Birdcage and on course at Flemington via the app SKIP that were enjoyed by both guests and racegoers. AMPR managed the publicity campaign in the lead up and throughout the 2016 Melbourne Cup Carnival, including national coverage, via print online and broadcast opportunities with Sensis CEO John Allan, Skip General Manager Bill Bizos, Sensis Social Ambassador Samanatha Jade and high profile special guests including Scott Eastwood, Barbara Tucker and  DJ Havana Brown. 

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SYDNEY, AUSTRALIA - AUGUST 03:  Jessica Gomes showcases designs by Zimmerman on the runway at the David Jones Spring/Summer 2016 Fashion Launch at Fox Studios on August 3, 2016 in Sydney, Australia.  (Photo by Mark Nolan/Getty Images for David Jones) *** Local Caption *** Jessica Gomes

24 . 08 . 2016


AMPR are incredibly proud to contribute to the success of Australia’s most loved retailer David Jones for the intricate delivery of the Spring Summer 16 Collections Launch.  The VIP event this year was held on Wednesday 3 August at Sydney’s Fox Studios on a NY inspired runway. 

AMPR worked closely with Melbourne media and influencers to generate pre and post event publicity within the market, inspiring consumers to visit in store to get their hands on the season’s hottest labels.

The must-attend event secured a star studded guest list comprising of Australia’s most influential fashion and media personnel. Notable guests were Foreign Minister The Hon Julie Bishop and partner David Panton, Rachael Griffiths, Xavier Samuel, Isabella Manfredi, Anna Bamford, Tom and Hoda Waterhouse, Guy Sebastian and wife Jules, Lisa Wilkinson and Carissa Walford. 

David Jones ambassadors Jessica Gomes, Jesinta Campbell and Jason Dundas led the way sporting staple pieces from the Spring Summer collections alongside Montana Cox and special guest and Aussie beauty Gemma Ward. Guests were treated to a fresh new energy and exciting campaign titled ‘One Name: Endless Possibilities’ that showcased the latest looks from designers such as Dion Lee, Camilla and Marc, Romance Was Born, Zimmermann and Manning Cartell.

For more spring fashion inspo, read the runway wrap-up here.

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Reach Event-9351

24 . 08 . 2016


On July 27th, The Reach Foundation hosted over 100 guests for ‘Untapped’, an inaugural cocktail party with a difference. The exclusive cocktail soiree was held at Dolton House overlooking the stunning Harbour Bridge, engaging past and present supporters of The Reach Foundation whilst developing new networks within the Sydney scene.

The event also aimed to address issues faced by young people through the theme ‘Perspective’, as well as educating the guests of the Foundation’s important community work.

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Sussan SS16

19 . 08 . 2016


To celebrate the launch of the Sussan SS16 collection launch, AMPR hosted an intimate lunch event for key Sydney and Melbourne media and influencers at The Butler in Potts Point, Sydney. 
Sussan showcased the latest August collection items, along with a snapshot of key pieces from the upcoming September and October range. The event styling was very well fitted to the overall spring theme, with beautiful floral statement installations carefully crafted along the bar and staircase of the venue. 
The event attracted widespread media interest and continued to help nurture Sussan’s new brand philosophy amongst Australia’s top-tiered fashion media and digital influencers. Notable media attendees included ELLE, The Huffington Post, Herald Sun, The Sydney Morning Herald, InStyle, Marie Claire, Australian Women’s Weekly, Ragtrader and more.  
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