19 . 06 . 2017


AMPR was on-boarded by 3INA Cosmetics to manage the launch of their first global collaboration Art Freedom – 3INA x Lockhart Embroidery with an exclusive event at the Melbourne Central store on Wednesday May 3rd.

The space outside the 3INA Melbourne Central store was activated for a stand up cocktail style launch party for 90 media, influencers and talent  incorporating key interactive elements including: I Scream Nails feature nail bar, makeup tips and touch-ups with Tre Dallas and live art creation by renowned Australian artist Neryl Walker.

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19 . 06 . 2017


On Thursday April 20th, AMPR worked alongside the Chemist Warehouse and Bondi Perfume Co teams to gather 200 top-tier media, influencers and key CWG stakeholders to promote the launch of Delta Goodrem’s debut fragrance Delta by Delta Goodrem which is available exclusively through the retail group.

Held at the beautiful Beta Bar in Sydney, the venue was adorned with florals, greenery and locally made dream catchers capturing the boho –chic nature of the fragrance and personality of Delta herself.

Hosted by dynamic father and son duo Richard and Christian Wilkins, guests were treated to delicious canapés whilst enjoying entertainment from Dj Kristy and the iconic Feenix Pawl. 

The event garnered strong editorial and social media buzz.

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19 . 06 . 2017


In early 2017, AMPR was engaged by leading creative agency The Valentina Group to work alongside the team, managing consumer media and the red carpet for the Australian Hair Fashion Awards, who this year celebrated 25 years of hair fashion excellence.

AMPR secured a VIP guest list of key media and influencers to attend the event held at Sydney’s iconic Luna Park Big Top in addition to garnering strong editorial results in the lead up to and post event.

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15 . 06 . 2017


A selection of media and VIP guests celebrated the official opening of Bared Footwear’s second store in Manchester Lane and the launch of their collaboration with Hawthorn Footballer Josh Gibson. 

Over 250 guests attended the new venue to experience the launch catered by Peter Rowland – enjoying the likes of Pressed Pork Belly Bao, Molasses Roast Lamb, Seared Tuna and Duck & Pomegranate Cigars. The night was jam packed with Jazz music and entertainment, including a pop-up Donut Time station, Gin tasting and a lucky dip with free shoes or discount vouchers for guests. 

The event achieved over 200 social media posts as well as extensive print and online coverage. Overall the event provided a fantastic opportunity to launch the new store and collaboration with Josh Gibson from a range of different media platforms. 

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02 . 06 . 2017


AMPR recently worked with Mazda Australia to execute a private media dinner inside the exclusive James Fairfax Gallery at the National Gallery of Victoria in celebration of Mazda Australia’s 15 year partnership with Art Exhibitions Australia and the NGV.

AMPR secured a guest list of top-tier Australian media from the likes of Pacific Magazines, News Corp, Fairfax and Channel 9 to celebrate the Melbourne Winter Masterpieces exhibition: Van Gogh and the Seasons.

The 30 guests were treated to a curator led tour of the exhibition followed by a three-course meal under famous artwork such as Tiepolo’s Banquet of Cleopatra, while a trio of strings added a stunning ambiance to the evening.

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01 . 06 . 2017


To celebrate the launch of the Next-Gen CX-5, AMPR worked with Mazda Australia to secure a guest list of lifestyle media and influencers to deliver an exclusive drive weekend in the beautiful Noosa, Queensland.

The weekend boasted a drive program throughout the picturesque Sunshine Coast where guests experienced the full potential of the newly launched CX-5.

Weekend activities included surfing, beach yoga, stand-up paddle boarding and a cooking class at Noosa’s famed Wasabi Restaurant before guests were surprised with a night of glamping in a private, beachfront location, which was a highlight for many.

Celebrity chef, Adam Dundas-Taylor put on a show while preparing meals as guests dined under the stars with the ocean’s charm only meters away.

All elements of the weekend were strategically created to introduce the Mazda CX-5 as the ultimate adventure car to escape the city by creating experiences and picture opportunities at every turn.

Guests included the likes of Mazda ambassadors Alex Chumpy Pullin and Jodi Anasta, key media from Women’s Health Magazine, Instyle,, Buro 24/7, A Conscious Collection and The Editorialists, supermodels Megan Irwin and Elyse Knowles and fitness advocates, the Base Body Babes.

AMPR are thrilled to continue the on-going relationship with Mazda Australia, driving strategy and success across the lifestyle media landscape.

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26 . 05 . 2017


A selection of media and VIP guests experienced an exclusive progressive dining experience hosted by esteemed chef, Neil Perry in the newly opened Chadstone Dining Terrace.
The Chadstone Dining Terrace houses a range of premier dining destinations including Fonda, The Burger Project, Mezz Bar and Kitchen, Woodstock Pizzicheria, Marae Izakaya, New Shanghai and Mama’s Buoi who were all able to show off their signature dishes to the lucky diners. The evening celebrated the extensive offerings that are now permanently available at Chadstone in a truly unique dining experience. 
This event achieved over 300 social media posts as well as radio broadcasting in several capital cities and was featured in the Herald Sun. Overall the event provided a fantastic opportunity for audiences to discover the Chadstone Dining Terrace from a range of different platforms and was a success for both Chadstone and AMPR. 


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28 . 03 . 2017


AMPR was delighted to assist Sensis and The Valentina Group to deliver strong media outcomes to support the Australian Grand Prix Corp (AGPC) partnership and VIP activation in The Lounge. 

Continuing on from the successful campaign with Victoria Racing Club, AMPR worked to leverage key local and international talent, including Destiny’s Child’s Kelly Rowland and X-Factor’s Dami Im, as well as local VIP guests to achieve fantastic PR results across the entire event.

Sensis guests included The Bachelor’s Alex Nation and Richie Strahan, AFL stars Nic Naitanui and Marc Murphy (and wife Jessie), Sharon and Michelle Marsh from Married at First Sight, The Bachelorette’s Georgie Love and Lee Elliott, stylist Lana Wilkinson, model Elyse Knowles and performers Tim Campbell and Anthony Callea.

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20 . 03 . 2017


Now in it’s 21st year, the Virgin Australia Melbourne Fashion Festival presented the longest festival to date, hosting an impressive 19 days of fashion and cementing Melbourne as Australia’s premier Fashion destination.
Spanning over three style packed weekends, the 2017 program encompassed three major pillars; Fashion, Arts and Ideas, further affirming the Festival’s position as one of the world’s largest and most respected consumer fashion events. 
The Gala Runway, presented by David Jones and supported by Vogue Australia, kick started the world class runway schedule at the Royal Exhibition Building with the the largest line up of Australian and International designers, while the Virgin Australia Grand Showcase, supported by marie claire, honoured the extraordinary talents of Camilla and Marc.
With VAMFF now comfortably settled into its iconic home, The Royal Exhibition Building and Melbourne Museum Precinct, this year’s Plaza space came alive with exciting new activations. Supported by the City of Melbourne, The Plaza was the place to be snapped by street style photographers. The Festival’s immersive outdoor hub hummed with activity and excitement each evening of Premium Runway week. Attendees made the most of the Melbourne’s unseasonably warm autumn weather enjoying activations hosted by VAMFF partners including Asahi and Chadstone.
The Festival’s ideas program and business events featured international keynote speakers Alexander Elicha and Nicolas Dreyfus of The Kooples, Luca Alessi, designer and entrepreneur Cynthia Rowley and Adidas Originals Director of Collaborations Rachel Muscat.
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