News & Work

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AMPR Knows… Iconic fashion moments a little closer to home – Melbourne Fashion Festival memories we love to love

Queen B – Celeste Barber   Australian comedic and ‘everywoman’ Celeste Barber was welcomed by the Melbourne Fashion Festival in 2020 ...
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AMPR Knows…The World’s Most Iconic Fashion Shows, part two

By Cheyenne Myers Dior Couture Garden, AW 2012 Not the first or last flower wall we will ever see but ...
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AMPR Knows…The World’s Most Iconic Fashion Shows, part one

By Cheyenne Myers After longing to be transported from our lounge rooms to well, pretty much anywhere after this year, ...
Read More
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AMPR KNOWS.. Creating Engaging Content

 By Andie Towner People want to know how to grow on Instagram and the only way to do this is through an engaged following. Having a ...
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AMPR Knows… Our Favourite Instagram Book Clubs

We’ve had a lot of time in Melbourne… with over six months in lockdown it’s safe to say that there ...
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AMPR Knows…Meaningful Content

By Bridget Halpin In the PR world we all want to create content for our clients that tells a story ...
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AMPR KNOWS… Being your own brand

By Casey Petersen What is a personal brand and where do I get one? “Being your own brand”. It’s a term ...
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AMPR Knows…How to Spot a Trend

By Kathryn McLean Public Relations is a trends-based industry and it’s important to remain on top of what is new ...
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AMPR KNOWS…The Power of Podcasts

By Bridget Halpin There is no doubt that podcasts have been on the rise over the last year. Recent figures ...
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AMPR KNOWS… Beauty Tips For Zoom Meetings

By Alex Bateman For someone who will happily hand-on-heart admit that I didn’t own a tracksuit pre-iso, I have quickly ...
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AMPR KNOWS… How the beauty industry has adapted to the current climate

By Amelia Cox There is no doubt that the beauty industry, like most, is facing challenging times with the current ...
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AMPR Press Sydney Showings

On Wednesday 1st May and Thursday 2nd May, AMPR hosted its annual Spring Summer Press Showings at The Studio in ...
Read More
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2019 Australia Hair Fashion Awards Presented by Major Partner Dyson

AMPR were delighted to work alongside M Division, The Valentina Group and Lily Blue for the third year running for ...
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Dream by Delta Goodrem Launch Event

On Friday 3 August, AMPR worked alongside Chemist Warehouse to celebrate the launch of Delta’s second fragrance, Dream by Delta ...
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3INA Masterclass with Tre Dallas

On Wednesday 16 May, we worked alongside 3INA and Tre Dallas to bring 3INA's Highpoint workshop to life. Tre hosted ...
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My Organics Brand Showcase

On Friday 9th February, AMPR alongside Chemist Warehouse Group showcased the new My Organics range with an exclusive sit-down lunch ...
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D’Lumiere Esthetique Skin Care Launch

On Wednesday 22nd November, AMPR officially launched the D’Lumiere Esthetique skin care line created by renowned cosmetic surgeon Dr Daniel ...
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3INA Art Freedom Collection Launch

AMPR was on-boarded by 3INA Cosmetics to manage the launch of their first global collaboration Art Freedom - 3INA x Lockhart ...
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AMPR Knows… Iconic fashion moments a little closer to home – Melbourne Fashion Festival memories we love to love

Queen B – Celeste Barber   Australian comedic and ‘everywoman’ Celeste Barber was welcomed by the Melbourne Fashion Festival in 2020 ...
Read More
451f6543-2c18-4497-9e69-24230988d828-shutterstock_editorial_10431982dh (1)

AMPR Knows…The World’s Most Iconic Fashion Shows, part two

By Cheyenne Myers Dior Couture Garden, AW 2012 Not the first or last flower wall we will ever see but ...
Read More
b6e1943157de37d549b44b9618550ca6

AMPR Knows…The World’s Most Iconic Fashion Shows, part one

By Cheyenne Myers After longing to be transported from our lounge rooms to well, pretty much anywhere after this year, ...
Read More
191112_WitcherySummer-1305

AMPR KNOWS.. Creating Engaging Content

 By Andie Towner People want to know how to grow on Instagram and the only way to do this is through an engaged following. Having a ...
Read More
tommy-ton-street-style-consumerism

AMPR Knows…Meaningful Content

By Bridget Halpin In the PR world we all want to create content for our clients that tells a story ...
Read More
20190304045748-727a0627-me

AMPR Knows…How to Spot a Trend

By Kathryn McLean Public Relations is a trends-based industry and it’s important to remain on top of what is new ...
Read More
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Part 2: AMPR KNOWS… What Meeting an Influential Person Taught me About the Industry

Working in PR, we often get the opportunity to meet celebrities, industry leaders and influencers who enable us to amplify ...
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AMPR KNOWS… What Meeting an Influential Person Taught me About the Industry

Part 1   Working in PR, we often get the opportunity to meet celebrities, industry leaders and influencers who enable ...
Read More
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PR Campaigns – They’re a Marathon, Not a Sprint

By Tash We’ve all grown up with our parents telling us the story of the Tortoise and the Hare. Quite often, we would ...
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89394975_10157859430799933_5138785269943631872_o

AMPR Knows… Iconic fashion moments a little closer to home – Melbourne Fashion Festival memories we love to love

Queen B – Celeste Barber   Australian comedic and ‘everywoman’ Celeste Barber was welcomed by the Melbourne Fashion Festival in 2020 ...
Read More
451f6543-2c18-4497-9e69-24230988d828-shutterstock_editorial_10431982dh (1)

AMPR Knows…The World’s Most Iconic Fashion Shows, part two

By Cheyenne Myers Dior Couture Garden, AW 2012 Not the first or last flower wall we will ever see but ...
Read More
b6e1943157de37d549b44b9618550ca6

AMPR Knows…The World’s Most Iconic Fashion Shows, part one

By Cheyenne Myers After longing to be transported from our lounge rooms to well, pretty much anywhere after this year, ...
Read More
tommy-ton-street-style-consumerism

AMPR Knows…Meaningful Content

By Bridget Halpin In the PR world we all want to create content for our clients that tells a story ...
Read More
20190304045748-727a0627-me

AMPR Knows…How to Spot a Trend

By Kathryn McLean Public Relations is a trends-based industry and it’s important to remain on top of what is new ...
Read More
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AMPR KNOWS…The Best Fashion Moments in Film That Spark Joy

By Raina Film and television have been creating fashion moments for decades. From defining garments such as Audrey Hepburn’s Givenchy ...
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81587 (1)

AMPR KNOWS… What Meeting an Influential Person Taught me About the Industry

Part 1   Working in PR, we often get the opportunity to meet celebrities, industry leaders and influencers who enable ...
Read More
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BTS OF THE P.E NATION X H&M LAUNCH

By Hannah Keating & Laura Sheppeck Earlier this year, AMPR had the pleasure of launching the latest collection in the ...
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AMPR showings went virtual: How we modified our showings in line with the current restrictions

By Amelia Cox Twice a year AMPR holds press showings both in Melbourne and Sydney to showcase the upcoming collections ...
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AMPR KNOWS… Beauty Tips For Zoom Meetings

By Alex Bateman For someone who will happily hand-on-heart admit that I didn’t own a tracksuit pre-iso, I have quickly ...
Read More
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AMPR Knows: How to start the work day right (iso or not)

By Jen Simmons Anyone who knows me, knows that my natural approach to life, especially work, is based on ensuring ...
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AMPR KNOWS… How the beauty industry has adapted to the current climate

By Amelia Cox There is no doubt that the beauty industry, like most, is facing challenging times with the current ...
Read More
AMPR_Showing_First_Selection_19-2

AMPR Press Sydney Showings

On Wednesday 1st May and Thursday 2nd May, AMPR hosted its annual Spring Summer Press Showings at The Studio in ...
Read More
2019-White-Shirt-Ambassadors-Leane-Flynn-Lucinda-Nolan-CEO-OCRF-Steph-Claire-Smith-Hon-Julie-Bishop-MP-Maree-Bilandzic-OCRF-Researcher-Anna-Heinrich-Laura-Henshaw

Witchery White Shirt Campaign Launch Sydney

AMPR are incredibly honoured to be working with Witchery and the Ovarian Cancer Research Foundation (OCRF) on the 2019 White ...
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Save Our Sons

On Saturday March 23rd, the 2019 Save Our Sons Gala was held at Crown Palladium supported by major partner Chemist ...
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Witchery and the Ovarian Cancer Research Foundation Media Tour at the Hudson Institute

On Tuesday 16 April, the Ovarian Cancer Research Foundation (OCRF) and Witchery hosted an incredibly special and unique facility tour ...
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2019 Australia Hair Fashion Awards Presented by Major Partner Dyson

AMPR were delighted to work alongside M Division, The Valentina Group and Lily Blue for the third year running for ...
Read More
Dream by Delta Goodrem_VIP Launch_3.8.18_©Esteban La Tessa Photographer_7

Dream by Delta Goodrem Launch Event

On Friday 3 August, AMPR worked alongside Chemist Warehouse to celebrate the launch of Delta’s second fragrance, Dream by Delta ...
Read More
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AMPR_Showing_First_Selection_19-2

AMPR Press Sydney Showings

On Wednesday 1st May and Thursday 2nd May, AMPR hosted its annual Spring Summer Press Showings at The Studio in ...
Read More
2019-White-Shirt-Ambassadors-Leane-Flynn-Lucinda-Nolan-CEO-OCRF-Steph-Claire-Smith-Hon-Julie-Bishop-MP-Maree-Bilandzic-OCRF-Researcher-Anna-Heinrich-Laura-Henshaw

Witchery White Shirt Campaign Launch Sydney

AMPR are incredibly honoured to be working with Witchery and the Ovarian Cancer Research Foundation (OCRF) on the 2019 White ...
Read More
AMPR_Showings_20.11.18_©Esteban LaTessa_59

AMPR AW’19 Showings

From 20 - 21 November, AMPR hosted its 2019 Autumn Winter Fashion and Lifestyle Showings.Presented in the urban space at China ...
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The Grand Brunch at Baroq House

On Saturday 9th June, AMPR worked alongside The Collective Establishments and Moët & Chandon to present The Grand Brunch.The Grand Brunch ...
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Willow Urban Retreat Launch

Willow Urban Retreat launched on Wednesday 30th May, treating guests to Qigong, a moving mediation followed by a nourishing breakfast in ...
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3INA Masterclass with Tre Dallas

On Wednesday 16 May, we worked alongside 3INA and Tre Dallas to bring 3INA's Highpoint workshop to life. Tre hosted ...
Read More
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Rebel Blue Windsor Launch

Rebel Blue launched on Chapel Street, Windsor on Thursday 10th May offering Greek inspired food, with a twist. Guests included George Calombaris ...
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Bondi Protein Co Vegan Launch

On Tuesday 26th February, AMPR worked alongside Chemist Warehouse to launch the new Bondi Protein Co vegan range at Studio ...
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My Organics Brand Showcase

On Friday 9th February, AMPR alongside Chemist Warehouse Group showcased the new My Organics range with an exclusive sit-down lunch ...
Read More
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